Be informed

Better insights mean better decisions for better results.

Connect every piece of your marketing data into one usable interface, enabling data-driven decision making and continuous optimisation of marketing investment. 

Datorama

Marketing is a multi-channel activity which typically means wrangling a deluge of reports, spreadsheets, tools and data sources to get a clear picture of what is and isn't working. And now, more than ever, marketers are being tasked with demonstrable ROI for every activity as businesses look to optimise the efficiency of their marketing spend.

Datorama is a Salesforce product that brings all paid, owned and earned marketing data together into a single, centralised and customised view across all channels and campaigns - no further wrangling required.

 

At a glance, businesses are able to measure their marketing performance across all digital and offline advertising, social media channels, content marketing, email, website analytics and any other part of the marketing mix they are active in. 

This enables businesses to act in the moment; optimising performance to improve ROI, achieving greater impact in the market and ultimately driving growth. 

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Less time extracting data from multiple sources and more time utilising it to make informed decisions. 

Receive alerts based on campaign goals to make timely decisions and adjustments for optimal performance. 

Created with marketers in mind; easily build the right dashboards for each stakeholder for more effective collaboration.

Datorama Demo Dashboard

Customised dashboards bring data from all sources into a single, centralised location so all marketing activity can be assessed at a glance. Here's an example of what your dashboard could look like:

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And here's what the team at Salesforce have to say about Datorama:

Project Scoping for Datorama

Scoping is an essential part of our process and is completed prior to project kick-off to help streamline the entire project by catching potential challenges early on.

 

It allows us to get a clear understanding of goals and objectives from all stakeholders and entails reviewing our clients data sources, getting familiar with their data structure and identifying any custom requirements.

 

The aim is to obtain a full understanding of the complexity and effort required to implement a solution that meets your business goals and objectives. 

BASIC

Basic scoping package applies where there are no API developments required. 
Includes:
  • Scoping meeting
  • Review data source
  • Respond to scoping brief
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$1,980

INTERMEDIATE

Intermediate scoping package applies where up to two API developments are required.
Includes:​
  • Scoping meeting
  • Review data source
  • Respond to scoping brief
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$3,960

ADVANCED

Advanced scoping package applies where up to five API developments are required. 
 
Includes:​
  • Scoping meeting
  • Review data source
  • Respond to scoping brief
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$4,620