Insights & Reporting
The growing number of digital platforms in recent years has meant that organisations are gathering a large amount of data. Many businesses are active in different digital platforms and using multiple digital tools to reach their customers, which creates siloed data. However, many businesses do not know how to consolidate, interpret and generate useful insights from their data.
Despite having access to large amounts of data, many businesses do not actually know if the data is valid and accurate. Many businesses also experience challenges in accurately tracking conversion points across different platforms. This can often create doubt when analysing and assessing the performance of their marketing campaigns.
Our team is highly experienced in implementing digital marketing tracking solutions across a multitude of platforms using best practices in the industry.
We can perform an in-depth audit across your digital activities and provide an objective assessment of your performance in various digital channels including website, marketing automation, earned or organic social, paid social and paid digital ads.
We can work as an extension of your team and provide regular reporting and insights on your marketing activities.
Data migration expertise
Minimise the guesswork and maximise the engagement, thanks to AI-powered behavioural data that helps shape your content, timing and personalisation for optimal communication delivery. Optimised for mobile analytics, easily explore your Salesforce CRM data and perform predictive analytics to plan your next strategy on the go.
Created with marketers in mind, you can easily build the right dashboards for each stakeholder for more effective collaboration, real-time actionable insights and better informed decision making for campaign optimisation. Consolidate performance metrics across multiple data sources including social media platforms, media channels, website analytics, marketing automation journeys and more.