Our Team

With more than 10 different nationalities, a wide variety of backgrounds, industries and specialist roles our team is our strongest asset,  providing our clients access to a wealth of transferable skills and knowledge.  


Our tenured strategic marketers, sales leaders and communications professionals add thought leadership and c-suite level experience on top of our arguably best in region technical capability.

Be introduced

Leadership team

Mikal is one of New Zealand's leading innovators and technology architects.

He has been a leader across multiple startups in both the product and consulting spaces.


Prior to the launch of Be Intelligent, he was CIO of Solarcity New Zealand
where he embarked on a program of digital transformation. In 2015 Mikal was co-founder of CloudinIT, New Zealand's fastest growing Salesforce partner subsequently sold to Deloitte. Mikal's passion for technology is matched by a broad experience across a number of verticals during his 18 year experience including insurance, telecoms, finance, energy and transport.


Mikal Todd

Chief Executive Officer

Martine has over 5 years of experience in the Salesforce and Salesforce Marketing Cloud realm gained working with Salesforce Partner organisations including Davanti Consulting and Deloitte Digital.  


Career highlights include creating a Custom Community for a FMCG client and designing the User Experience for a completely custom Customer Portal. Martine is passionate about designing and delivering solutions that enhance and optimise the customer experience.


She is also a self confessed beach lover, surfer and qualified lifeguard.


Martine Gibson

Practice Manager

New Zealand

Kirsty is an accomplished executive leader and senior marketer with over 15 years experience and a track record of providing sound strategic vision with outstanding commercial results. 

Passionate and highly driven Kirsty thrives on challenge and has experience across all elements of the marketing function with a strong focus on digital. Her industry experience includes FMCG, Retail and Services and she is competent in both consumer and B2B marketing. A new comer to the Salesforce and Marketing Cloud realm Kirsty will be focusing on strategic marketing support, strategic marketing cloud integration and Datorama project management.


Kirsty Phillips

Chief Marketing Officer

Amanda is an experienced sales leader with over 12 years of experience selling across multiple platforms, and a successful track record in coaching and developing high performance sales teams. 

Amanda is passionate about delivering exceptional data-driven solutions for her customers, and has worked across several industries for both internationally-based and New Zealand businesses including Groupon, Mediaworks and SEEK. Her love for numbers and data driven solutions has led her to jump into the Salesforce and Marketing Cloud world focusing on building long lasting partnerships with businesses who are interested in staying ahead.  


Amanda Nicholls

Chief Commercial Officer

Brooke heads up our Australian team and has over 8 years of Salesforce experience, having worked for some of New Zealand's most innovative companies, including, Spark (Spark Ventures), The Warehouse Group and Solarcity.  

Brooke has designed and developed CPQ solutions, Salesforce Identity, Field Services, Communities and has a specialist focal area of Service Cloud.  He is passionate about customer centric solutions and always making sure the Salesforce technology serves the end user.

Profile image Brooke Rhodes

Brooke Rhodes

Practice Manager Australia

Claire has an extensive 15 year background in finance and HR and has worked alongside many leadership teams to manage the financial growth, HR and recruitment verticals of many large scale businesses. 

She is passionate about doing things that are worth feeling good about and believes self improvement has a butterfly effect into facilitating the improvement of others, she hopes to spread that effect here with her work at Be Intelligent. Outside of work Claire loves spending time outdoors with her husband and three beautiful children.


Claire Johansen

Finance People & Culture Lead

Marketing team

Baneen has over 5 years of experience in the marketing automation space and is an expert in Salesforce Marketing Cloud and Pardot. She has worked with industry-leading SMEs and enterprise businesses to deliver personalised customer journeys.


With a data driven focus and a passion for customer-centric solutions, Baneen specialises in delivering architecturally sound Marketing Cloud solutions, including Interaction Studio to drive ROI.


In her spare time, she enjoys cuddling her cat, playing the taiko drums and is learning to figure skate!


Baneen Qazi

Marketing Cloud Solution Architect

Cara is an accomplished digital analyst and strategist with over 8 years of experience both client side at Ngāi Tahu Tourism and agency side at TimeZoneOne and Cabbage Tree Creative.

Her previous roles include implementing successful digital campaigns and performing digital data analysis for market-leading New Zealand and international organisations. 

Passionate about using data to uncover meaningful and actionable insights to help businesses grow, Cara specialises in Marketing Cloud Intelligence (Datorama) with a view to support businesses to work smarter and overcome challenges in the technology and digital space.

Profile image Cara Au Yeung

Cara Au Yeung

Insights & Reporting Lead

Cindy is a web designer and developer by trade, and has expanded her skillset into the world of marketing automation.


She has worked with Pardot for the past 6 years and has experience with Ubiquity (currently called Qrious) as well. 

She is passionate about finding the best possible solution to help clients achieve their goals and needs. In her spare time, Cindy loves travelling to different countries to learn about their culture and taste different cuisines.


Cindy Park

Marketing Automation Consultant

Abby comes from a broad marketing and advertising background with over 5 years’ experience working mainly within the tourism industry. She is currently working towards certifications in Marketing Cloud. 

In previous roles, Abby was responsible for planning and delivering strategic marketing campaigns with a focus on digital channels and measurable outcomes.


She is passionate about delivering a seamless customer experience and exceeding stakeholder expectations. Outside of work, Abby can be found walking her puppy along New Brighton beach.


Abby Eagle

Marketing Automation Consultant

Functional & technical team

Will is an experienced Salesforce Consultant specialising in Sales Cloud, CPQ / Billing and Solution Architecture, and will be driving success for our clients by focusing on user experience, digital transformation and data analysis.


Will’s passion lies in taking clicks out of people’s lives, delivering customer success and spending time with his family.


Will Judge

Strategic Consultant

Kyle is our Solutions Architect who has over 30+ years experience across a large range of technologies and industries, including 8 years working within the Salesforce ecosystem.

He has previously founded two of his own tech companies, including Nomad Technologies – where he built groundbreaking solutions across multiple verticals including insurance, retail and FMCG.

Kyle is passionate about designing robust, scalable and extensible systems that solve real world problems and deliver true value to clients

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Kyle Watkins

Solution Architect

Laura has been working in the Salesforce ecosystem for 5 years as a System Admin/Project Manager in the recruitment domain at Potentia Ltd. 

Laura's previous projects include implementing a successful NPS/Customer Experience system to gather actionable insights, and designing and deploying an automated payroll system inside Salesforce to replace a manual and time consuming process.

Laura is passionate about being able to make a difference in people's lives through the adoption of technology and building genuine relationships.  

Profile image Laura Askew

Laura Askew

Delivery Lead

Matt has 4 years’ experience in the tech industry and is passionate about connecting people and technology.


He has previously worked as a technology consultant and a developer, helping to build products and applications for OnVideo Media, CricHQ and Outward. 

In his spare time, Matt enjoys photography and always tries to make the most out of any situation.

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Matt Raines

Delivery Lead

Pablo has over 15 years of software development experience using different technologies in both consulting and product based companies.


He has designed, implemented and maintained complete management software including payroll, sales and stock, among others.  His journey in the Salesforce industry started about 3 years ago, and he is currently specialising in architectural skill-sets within Salesforce technologies. 


Pablo is meticulous about clean, scaleable and maintainable source code, and there are a few things he enjoys as much as an exciting challenge. 


Pablo Martinez

Technical Lead

Ivanna is an experienced technical consultant having honed her skills across multiple technologies and businesses as a system engineer, more recently focusing on technical development within the Salesforce realm. 

Having previously worked for CloudinIT, Deloitte and Davanti, Ivanna has played an integral part in a wide range of projects within both the private and public sector and is looking forward to adding value to Be Intelligent's clients.  

When Ivanna isn't indulging her passion for coding, you'll find her busy with her other favourite hobbies, namely CrossFit and Kitesurfing.

Profile image Ivanna Panchenko

Ivanna Panchenko

Technical Consultant

Sze-Meeng is our test consultant specialising in Sales Cloud, but with experience and qualifications across multiple products including Sales Cloud, Service Cloud and Financial Services Cloud.

Having previously undertaken projects at Davanti Consulting and Lancom Technology, Sze-Meeng has acquired 2 Salesforce certificates thus far and is keen to hone her skills within the test automation environment.


She is passionate about delivering quality solutions to our clients and eating good food. 


Sze-Meeng Tan

Technical Consultant

Fraser has been working with Salesforce for almost 2 years and was involved in the role out of Einstein Analytics during his time at Spark.  This involved the creation of meaningful dashboards and data flows.


Fraser is passionate about learning all things Salesforce and stepping into the deep end to learn.  He is also a huge sports fan following everything from the NBA to the Black Caps!

Profile image Fraser Phillips

Fraser Phillips

Functional Consultant

Matt is one of our functional consultants and joins the team with a wealth of software development experience. He has previously worked at Qbik NZ Ltd and NACA Logistics Ltd and says that implementing the support department for a global customer-base is one of his career highlights.


Matt is looking forward to gaining more Salesforce certifications, learning about Sales Cloud and Service Cloud, and helping solve client challenges.


In his spare time, Matt enjoys exploring the beautiful outdoors in Queenstown with his family.


Matt Parker

Functional Consultant

Chris joined Be Intelligent as he wanted to work for a customer-centric business focused on long-term, high quality solutioning.


He has been working for two years as an admin and more recently as a functional developer. At his previous employer, solarZero, Chris implemented and deployed a nationwide Field Service Lightning training programme for staff and external contractors. Most of his experience with Salesforce has come from being an end user of Service Cloud.


Outside of work, Chris likes to collect blu-ray movies that he never ends up watching, go for late night drives, and meditate.


Chris Chung

Functional Consultant

Growth team

Katarina is an experienced communications and engagement professional and is passionate about ensuring clients feel informed and inspired when working with us.

Having spent eight years in comms advisor roles and five years in journalism, Katarina enjoys connecting with people, working together to tackle challenges, and seeing clients’ goals come to life.


Her experience extends across internal/external and proactive/reactive communications, with a mix of strategic and hands-on delivery. She has worked both in-house and at an agency.


Katarina will often be the point of contact for clients for any questions, comments or even just a good ol' yarn!

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Katarina Johnson

Senior Account Manager

Rowan has 15+ years’ experience in digital marketing, both being hands on and leading teams in strategic marketing roles. She strives to be customer-focused with data-driven strategies to ensure all outcomes are coordinated, cost-efficient and measurable.

Having worked client-side, Rowan understands demanding requirements and focuses on attention to detail and searching out growth opportunities for our clients. 


Outside of work, Rowan is found running around after her three “energetic” young boys - or trying to find some training time for her third half marathon.


Rowan Worner

Senior Account Manager

Avi joins the Be Intelligent team as a Delivery Lead focusing on our Managed Services offering. He brings to the role a wealth of Salesforce and cloud-based experience having previously worked with Fresh Direct, Gravity Lab and Datacom.

Most recently Avi worked as the Technology and Platforms Manager at Fresh Direct where he created and executed a technology strategy that moved the company from its legacy systems and onto the cloud. He was also named a finalist for the 2021 NZ CIO awards while in this role!

Outside of work Avi is a passionate cat Dad to his two Maine Coon’s and shares Be Intelligent's love for Lego.


Avinash de Silva

Managed Service 

Delivery Lead

Tabitha is our Business Development Consultant based in our Auckland office. She is supporting the growth of our portfolio by assisting the pre-sales team in bringing on new business.

Tabitha has a background in partner development and strategic account management and has been an end user of Salesforce for 3 years. In her previous role at Groupon, she helped champion their internal migration to Salesforce Lightning. 

She is passionate about executing strong business partnerships and loves to talk about dogs!


Tabitha Eddington

Business Development Lead