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Choosing the Right Dashboard Tool for Your Business

An effective dashboard provides a springboard for deeper analysis and drives next steps towards achieving business goals and ROI. So, which dashboard tool should you use?


Dashboards have become a valuable tool for businesses to monitor performance. They are used across various business functions and have become a critical part of the analytics and decision making process.


An effective dashboard provides a springboard for deeper analysis and drives next steps towards achieving business goals and ROI.


Creating a compelling dashboard that facilitates better decision making relies on three main components:


  1. Data quality - is your data accurate, complete and reliable?

  2. Dashboard tool - does the dashboard tool have the functionalities to fit your use case?

  3. Dashboard design and visualisation - are the visuals and charts on your dashboard easy to understand, do they meet user needs, and do they provide a narrative and context?


Which dashboard tool should you use?

There is a growing range of interactive dashboard tools available in the market to meet the rising demands of businesses that require enhanced abilities to make data-driven decisions.


Every dashboard tool will have different features, benefits, limitations and cost. Finding the right data visualisation tool will largely depend on your unique business needs.


Most basic dashboard tools in the market will include API connectors that allow you to connect data from major advertising providers and social media platforms, enabling you to create dashboards for each data source.


Google Data Studio is a good option if you are just starting out and dipping your toes into the world of data visualisation tools. Data Studio is free and easily integrates with Google's suite of marketing platform products, including Google Analytics, Google Ads, DV360 and more. Third party paid providers are also widely available if you need to connect external data sources into Data Studio (we suggest checking out Supermetric).


If your business has complex requirements and needs to consolidate data from many sources, consider investing in a more sophisticated dashboard solution.


Data visualisation tools such as Datorama provides businesses the ability to ingest, harmonise and unify multiple data sources into one single dashboard view.


Advanced dashboard solutions can provide businesses a 360 view and attribution insights across all their business and marketing activities. Some solutions, Datorama included, also offer AI insight capability which can enable businesses to make quicker and smarter data-driven decisions to help grow ROI.


In our next blog, we will look at five ways to design a compelling dashboard.


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