• Mike Todd

How to Ace the Salesforce Datorama Associate Accreditation

Be Intelligent’s Marketing Insights and Automation consultant, Cara Au Yeung, has recently attained the newly introduced Salesforce Datorama Associate Accreditation. Below she shares her thoughts and tips on how to prepare for this challenging accreditation.

Get familiar with the basics of digital marketing

Datorama has the ability to ingest many types of data, from paid digital media, social media and website data through to CRM, offline and custom data. Having good background knowledge about digital marketing can be hugely beneficial when it comes to learning how data can be ingested, manipulated and analysed in Datorama. Familiarity with the basic components of paid digital media - such as the structure of digital campaigns, the different types of dimensions and metrics, relationships between entities, and campaign tracking methods - will be useful to help you develop a solid understanding of more complex and challenging concepts.

Datorama data models are the fundamentals

Datorama uses a set of recognised data models to help ingest data into the system. The data models are fundamental to the system as they provide structure for organising data. Developing a good grasp of the Datorama data models will allow you to more easily understand how different data types can be connected, which you can then use as leverage for creating and implementing solutions for more complex use cases.

Identify the right approach for the right use case

Finding a solution for a use case can be easy in Datorama due to the wide range of useful features available on the platform. You may also find that a use case can often be addressed by multiple methods. However, being able to simply identify and implement a solution is not sufficient. It is important that you are able to identify a method that is efficient and effective for the specific use case - in other words, a solution that is scalable, performs well and easy to maintain. To help you prepare for the Datorama Associate Accreditation, take extra note of the pros and cons of the different methods for ingesting and harmonising data. Additionally, understand how certain combinations of methods could be combined together to create a more robust solution than others.

Keep a good eye for detail

It can be overwhelming when working with multiple data sources and navigating through the different features in the Datorama platform. This can make it easy to overlook elements and settings when ingesting and harmonising the data, which can have a significant impact on the final output and result. Overcome this by keeping a good eye for detail and getting familiar with the various settings in the platform. Breakdown your tasks into small steps and double check your work at each stage to avoid wasting time and effort by backtracking to identify the issue at a later stage.

Review, practice and repeat

The Salesforce Datorama team has created a library of comprehensive material to help you learn and prepare for the Datorama Associate Accreditation. Review the resources in the online Datorama University Course thoroughly and get as much practice as you can in Datorama by doing the practical exercises. Spend extra time on topics that you may be unfamiliar with or rarely come across. Review, practice and repeat until you feel comfortable with the theory and confident in implementing the solutions in Datorama.

About the Salesforce Datorama Associate Accreditation

The Salesforce Datorama Associate Accreditation is designed for individuals who have technical implementation experience with the Datorama platform. The accreditation is attained by sitting a proctored exam. More information about the accreditation and exam guidelines can be found on the Salesforce Trailhead website.

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