• Be Intelligent

Kiwi representative secures only ANZ spot on Salesforce Partner Advisory Board

New Zealand’s Tabitha Eddington has been appointed to Salesforce’s Managed Service Providers Partner Advisory Board - the only representative from Australia and New Zealand.



Tabitha, the Business Development Lead at Be Intelligent, has recently returned from New York, where she attended the first in-person board event with 12 other members.


Partner advisory boards bring together people from the Salesforce ecosystem to solicit feedback and guidance to Salesforce on programs, product, and industry solutions to better meet customer demands while co-defining the future of scalable and cost effective products.


“As the only representative from the ANZ region, and being a female in the typically male-dominated technology industry, it was an incredible honour to be able to travel to New York to meet leaders from other partner organisations,” Tabitha says.


“It’s hugely valuable for members to have a formal opportunity to voice their ideas and concerns with Salesforce, and it was awesome to share a few stories about what the Be Intelligent team has been up to in Aotearoa New Zealand and, more recently, Australia.”


Members are meticulously and strategically selected by the respective Salesforce leadership team. Selected members are typically movers and shakers in their area of expertise and are seen as top-performing thought leaders.


Tabitha joined Be Intelligent in 2021 and has a background in partner development and strategic account management. She has been an end user of Salesforce for three years and in her previous role at Groupon, she helped champion their internal migration to Salesforce Lightning.


“Since I joined Be Intelligent, we have grown our team in Aotearoa, expanded into Australia and developed our managed service offering by hiring a dedicated delivery lead to look after our long-term clients, helping them to get the most out of their Salesforce investment. So having representation on the Managed Service Providers Partner Advisory Board is another great opportunity for us to take our managed service offering from strength to strength.”


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For more information, please contact:

Kirsty Phillips

Chief Marketing Officer, Be Intelligent

+64 21 916 050


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